Overview
Samba is a music agency which is aimed at helping young people express their personality through music. They are a highly creative and modern agency which always focus on the ability of their members to express themselves without any form of fear. The brand pointed out that they would like vibrant and bold imagery to be the centre of their identity.
Brand keywords: Vibrant, Bold, Young
Project deliverables
- Logo and identity guide
- Poster designs
- Business card
- T-shirt design
- Brand merchandise (stickers, bag)
- Social media templates
- Billboard design
My approach to the brief
I started out by gathering some imagery which matched the brief. Starting with the logo, I went with a modern approach by working out a sleek, negative space style design with the initial letter of the brand which is S. To complement this, I also selected a clean and bold typeface (Lato).
During the exploration and research phase, I saw that keeping the images monochrome would help the vibrant colour palette to stand out more. I decided that the brand images should be in black and white, together with vibrant backgrounds which resulted in a strong, modern, bold and expressive identity.
