Artemis is a new range of aroma fragrances designed for the Australian home. The design is created to fit into any home, and is based on interior design trends. The main motif of the archway represents the household and the emanating concentric lines reference the waft of fragrance throughout. The blind emboss treatment on the packaging is based on the core concept we created for Artemis; “fragrance is something you can feel, but cannot see.”
The branding references the namesake ‘Artemis’, the goddess of the moon and the hunt in Roman mythology. The moon symbol is seem on the packaging, and in the logotype itself.