Client RunTheWrld
Services Logo Design, Brand & Visual Identity, Social Media design
Year 2022
Services Logo Design, Brand & Visual Identity, Social Media design
Year 2022
RunTheWrld is a jewelry brand that sells high quality elegant jewelry.
The philosophy behind RunTheWrld is that they stand for women empowerment and support the idea that women can be strong and feminine at the same time.
The challenge of this project was creating a logo that is feminine, unique and has something special that makes them different from competitors. The solution was creating a logotype with a lettermark that can be used separately from the rest, like on packaging or social media profile images while keeping the brand consistent.
Apart from the full horizontal logotype that can be used on variety of things, I have also created an alternative, stacked logotype. For the color palette, I wanted to keep it simple. It consists of black and white which fits their brand's values, mission and vision.
Values
Feminine, Bold, Elegant
Target Audience
Females, age range from 20 - 60yrs
Keywords associated with their brand
unique, elegant, empowerment, luxury, femininity, strong
