formula e season 8
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On behalf of Little Dot Sport (Little Dot Studios) and in collaboration with Dave Scott, I contributed to the Digital Design output across Formula E's official social media accounts for Season 8 (March-August 2022). With a high volume of content posted across Instagram, Twitter, Facebook and YouTube I've selected my personal highlights from the season.
RACEDAY - PODIUM GRAPHICS
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Graphics immediately posted when each race ends,
showcasing the drivers that made the podium.
Below are the 4:5 assets - also produced in 16:9 & 9:16.
Template made in pre-season by Dave Scott.
RACEDAY - FASTEST LAP
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A graphic posted after the race to highlight the driver that recorded the fastest lap time.
Below are the 4:5 assets - also produced in 16:9.
Template made in pre-season by Dave Scott.
STATISTICS
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Utilising interesting or significant stats to tell the story of the season, between races, stats could be in the form of stand-alone graphics, image carousels or a mixture of both.
The below were mainly posted to Instagram & Twitter (where applicable) in 4:5. Some graphics shown are the front slides of carousels, revealing the edge of the next slide on
the right of the graphic.
QUOTES
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A graphic to highlight comments from drivers/teams - relating to the most recent race (posted after a race weekend).
Below are the 4:5 assets - also produced in 1:1 to support news articles.
Template made in pre-season by Dave Scott.
INTERNET REACTS - FAN TWEETS
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A compilation of the best tweets - reacting to the most recent race(s) and/or formula E news.
The below assets are 4:5 - split across 2 Instagram slides (carousel).
BIRTHDAYS
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A clean, bold, stand-alone graphic wishing all drivers a Happy Birthday.
The below assets are 4:5.
Template made in pre-season by Dave Scott.
YOUTUBE THUMBNAILS
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A selection of my favourite thumbnails used for the Formula E YouTube channel (Race Livestreams).
The below assets are 16:9 - optimised for YouTube.
Template made in pre-season by the Little Dot Sport team.
ANNOUNCEMENTS
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Two announcement examples - one being a new race location for Season 9 (India) and the other being a teams announcement between Nissan and McLaren, featuring the Gen3 car that's set to be introduced next season.
All assets for the two announcements below - 4:5, 1:1, 16:9. 9:16.
'CALLS TO ACTION' - QUESTIONS
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'Calls to Action' are simple, stand-alone graphics posing a question to the audience and in turn sparking conversation about Formula E.
The below assets are 4:5.
Template made in pre-season by Dave Scott.
PREDICTOR
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Graphics to encourage fans to take part in our online interactive game called 'Predictor', that allows the audience to select their favourite drivers in answer to specific questions.
Below are the 4:5, 16:9 & 9:16 assets.
Template made in pre-season by Dave Scott.
ASK US ANYTHING - PITLANE PREVIEW
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The AMA graphics were created to support a live show called Pitlane Preview, that included a section where drivers answered questions sent in by fans, through social media.
Below are the 4:5 assets - also produced in 9:16
Template made in pre-season by Dave Scott.
COUNTDOWNS
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Countdowns are stand-alone graphics with the purpose of kicking off content for an upcoming race weekend. It's a great opportunity to preview the relevant city, whilst getting the fans hyped for the race(s) to come.
The below assets are 4:5.
STORY OF A MOMENT - INSTAGRAM CAROUSEL
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Originally a mixture of video and photography (now imagery only), SOAM is an Instagram carousel that relives an iconic storyline in the city Formula E is next racing in. The example shown is based on British drivers winning in their home race.
Below are the header slide & the full carousel in 4:5.
REASONS TO WATCH - INSTAGRAM CAROUSEL
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A selection of graphics from a 10-slide Instagram carousel, promoting the action from Season 8 so far. This was a one-off post to encourage new and existing fans to continue watching the remaining races.
The below assets are 4:5.
RACE SCHEDULE
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Before each race the schedule is posted to inform fans of the timings, across the weekend.
Below are all the assets produced (in this instance, for the Marrakesh E-Prix) - 4:5, 1:1, 16:9 & 9:16
Template made in pre-season by Dave Scott.
RACEDAY - RESULTS/STANDINGS
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A selection of table format posts around races -
Qualifying Groups, Qualifying Results, Driver Standings, etc.
Below are the 4:5 assets - also produced in 16:9 & 9:16
Templates made in pre-season by Dave Scott.
RACEDAY - INSTAGRAM CAROUSELS
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3/4-slide carousels that hype up the race contenders, or championship contenders, ahead of the race starting. Using hero imagery, the posts increase engagement from fans and add excitement to the race ahead.
WALLPAPERS
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Making use of strong imagery from the most recent race, wallpapers are posted to Instagram Stories for fans to save as their phone backgrounds.
The below assets are 9:16.
