Bloom Foundation
'About Bloom'
'About Bloom'
We were deeply excited about Bloom Foundation’s initiative from the moment we were introduced. Bloom is a non-profit foundation that creates programs for teachers, caretakers, and young girls to gain the confidence to recover in the wake of bullying. As a studio, we couldn’t be happier to collaborate on creating an anthem to introduce a wonderful foundation like Bloom to the world.
“It was important to represent the foundation at its core and the girls who participate in these programs. The multimedia design techniques embodied the diversity of these young girls. We went so far as to bring in girls who had actually participated in Bloom to stitch together our VO.”
“This project was a beautiful exercise in collaboration and the beauty of multimedia creativity: an exquisite corpse in action. Given the creative freedom in communicating something dear to our own hearts, we went absolutely ham putting together an ambitious treatment. We let the style bloom throughout the process until the final piece with mediums from scanned colored pencil on paper, to digital 3D animation, to stop motion, to 2D frame-by-frame drawings. We wanted to push the boundaries of our creative molds and found something new and exciting along the way.”
Process
To learn more about the Bloom Foundation
please go to hellobloom.org
Design & Animation: Scholar
Creative Directors: Will Campbell, Will Johnson
Art Directors: Madison Ellis, Danni Fisher-Shin
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Producer: Kev Jones
Associate Producer: Bella Bergeron
Designers: Kirt Critoph, Steven Dvornik Leah Evans, Irma Hasanic, Macauley Johnson, Madison Kelly, Vin Kim, Aivy Nguyen, Susie Scheer, Mike Tavarez, Hana Yean
2D Animators: Sam Bachman, Alex Bernas, Leah Evans, Zach Herdman, Macauley Johnson, Kenny Kerut, Madison Kelly, Sean Martin, Michael Tavarez, Amy Wallace,
3D Animators: Kirt Critoph, Vin Kim, Stephen van Wyk
Compositors: Kevin Kolodinsky, Rachel Moon, Kevin Njoo
Music: In House Music + Sound
Director of Music: Christopher Wray
