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    This guidebook is the central piece of an awareness campaign for ESO, a software and technology solutions company for the healthcare industry. T… Read More
    This guidebook is the central piece of an awareness campaign for ESO, a software and technology solutions company for the healthcare industry. The main goal of the campaign was to drive awareness of ESO and its products via an entertaining and differentiating campaign, in particular a specific segment of their audience that wasn't very familiar with their flagship product. For a campaign summary, look for the slide at the bottom of this project. Read Less
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