Estée Lauder is the global leader in prestige beauty, delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. It are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation, a desire to push the boundaries and invent the unexpected, as it continues the bold work of founder Estée Lauder.
Approach
Estée Lauder is a design driven company, A thoughtful problem solving appraoch to built a strong social media connect with the audience.
• Premium style
• Design that sets apart
• Covetable attitude
• Premium style
• Design that sets apart
• Covetable attitude
Build a rapport with the new market, while also showing the inner workings of the brand.
It’s easier for the potential customer to build trust in the brand and the products when they know the benefits of the prodcuts. Social media being the biggest beauty marketing channel. Our mastery of social media marketing is a testament to the power of this medium.
Paid Media Banners
Each banner is created with a specific theme and features the "Hero products".
Combining topical theme and products can prove to be really powerful in terms of generating and engaging leads.
Visually appealing Paid Media Banners are an excellent way to increase brand awareness and recognition.
Each banner is created with a specific theme and features the "Hero products".
Combining topical theme and products can prove to be really powerful in terms of generating and engaging leads.
Visually appealing Paid Media Banners are an excellent way to increase brand awareness and recognition.
These are the content promotion tactis that my agency has successfully utilized to amplify Estée Lauder's owned media.
Supreme+ Google Ads
Partnership with Google to find the right customers. This ad appears on Google at the very moment someone is looking for products and servides like our brand.
Appealing visuals with strong copy, would work the best to turn people into valuable customers.
Appealing visuals with strong copy, would work the best to turn people into valuable customers.
Nykaa Colab Ads
The e-commerce firm Nykaa sells products from around 1200+ global brands. Estee Lauder marketing strategy comprises a comprehensive marketing plan. Nykaa provides material such as product evaluations, beauty videos, expert blogs and online magazine. This is the right platform to interact the brand with potential high-end beauty enthusiast.
Following is a summer theme colab, featuring hero products.
Social Media Marketing
The only way to stay connected with audience is to make lots of Social Media Content. Creatives, banners, reels, motion graphics, UGC campaigns, and videos are all a part of our kickass creative strategy.
The unique stratergy tailored for Estee Lauder includes segmentation. Naturally, the company is aimed at white-collar women who are interested in fashion and skin care.
Earned Media
This media helps to fuel the top of our funnel and introduce to the new leads. The aim is to educate audience about the product. Attractive visual play, with creative copy. This is furthur adapted into paid media and colab ads for e-commerce websites.
This media helps to fuel the top of our funnel and introduce to the new leads. The aim is to educate audience about the product. Attractive visual play, with creative copy. This is furthur adapted into paid media and colab ads for e-commerce websites.
Paid Media & Colab Ads
Product Shots Edit
These shots are made for Social media platform. Products are place on swatches, adjusting lights and shadows. Colour grading and adding fun doodle elements. Replacing older products with newer ones in the photoshoot images.
Owned Media
The primary goal of owned media is to continue providing value leads as they move down the funnel. Thease assets are more controlled, less promotional. These creatives are designed to warm up leads that we've generated from paid meida.
These assets are focused on producing educational and valuable resources. This content help leads determine right choice for them.
Practise Creative
These assets are well thought and executed ideas for paid and owned media. Experimenting to add strong spark to the brand.
Email Marketing
Emailers are used to promote special offers, new proudct releases, gated content sale and to promote brand at large. Each email campaign consist of 3-10 emails sent over several days. Each emailer has a clear call to action CTA. Each CTA is lead by creative product shot.
Enjoy the stay. Like the shine!
