In February 2014, Knowles spun off its parent company and almost simultaneously launched its IPO. As a leader in the miniature microphone, speaker, receiver, and hearing aid industries, it needed a new look and feel that felt innovative and more intimately related to the idea of sound amplification and reception. We designed a visual system using a pattern based on a graphical interpretation of sound waves, coupled with a bright color palette and a simple, modular grid system.