OPEN Forum needed to redesign their splash page in order to align with recent television ad campaign. As part of a team of two UX designers, a UI designer and a project manager, we worked together to iterate a minimum ask of 3 designs within one day. Through quick ideation and hand sketching we developed several ideas, starting with mobile first, to link the ad campaign to the website. The concept had to account for the client's desire to attract new members, call out the value prop., and legal copy.
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Option 1: Rotating Professions
OPEN Forum caters to business owners from a variety of backgrounds. As the user lands on the page the title of a profession will rotate with in a simple clear statement as a way for each type of business person to feel like they have a space on OPEN Forum.
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Option 2: Calling out the Value Propositions of the site with bullet points.
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Option 3: Embed the commercial into the splash page.
