PUMA KOSMO RIDER

Season_ SS22

Project type_ Totally New

Product management_ Emma Virgile, Lois Ash, Michele Mirtschov

Product development_ Ben Le, Karys Tran, Alian Dai, Dave Dung

Product design / Color & material_ Hyon Park

As part of the expansion of their Rider roster, PUMA brings forth their all-new, women’s exclusive Kosmo Rider, a shoe that sits at the intersection of the physical and digital realm. Constructed under PUMAs “She Moves Us” platform dedicated to female empowerment, this new silhouette is all about self-expression and the limitless possibilities the digital world can offer us. This cyber sneaker is constructed with lightweight textiles and overlays that play with translucency and opacity throughout to really drive home that futuristic feel. Exposed stitching across the upper and opposing tooling contrast well against the lightweight material, grounding the futuristic sneaker in reality. The upper then rests on a sculpted IMEVA midsole that provides superior comfort without compromising on stability. -PUMA-

Credit / Copyright: PUMA, SOF