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    From storage box to gift box “The Toy Mission” is a digital orphanage for the world’s unused toys. A non-profit utility where people can meet th… Read More
    From storage box to gift box “The Toy Mission” is a digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate. To create awareness around The Toy Mission, we released a limited edition red version of the Missions icon – Sad Toy. The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement. This helped create sympathy for The Toy Mission and underlined the total experience of receiving the limited edition Sad Toy. Read Less
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From storage box to gift box
LIMITED EDITION COLLECTORS TOY

The Toy Mission is a digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate.

To create awareness around The Toy Mission, we released a limited edition red version of the Missions icon – Sad Toy.

The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement. 
This helped create sympathy for The Toy Mission and underlined the total experience of receiving the limited edition Sad Toy.
 
SHORTLIST: Creative Circle 2014 – Product Print


Head of design: Robert Daniel Nagy (Twitter)
Senior designer: Jens Henrichsen
Designer: Phong Phan (Twitter)
 
 
Agency: Halbye Kaag JWT