![Alex Hogue [Outward Element]'s profile](https://mir-s3-cdn-cf.behance.net/user/100/b274d1645953309.65033dc176e62.jpg){kind=avatar}
Product launch is always a key time of year for any company, but GoPro always goes big. The newest camera (at the time) would be no different. Many, many people work together to ultimately crank out these videos. But I went on multiple productions to capture content for this, as well as late late nights editing in the bays at GoPro.
This video was all about showcasing what the new product can do, and build additional brand awareness for GoPro.
To connect, visit www.AlexHogue.com and follow on Instagram @ahhogue
