Mahsa Maghsoudi's profile

Natural Environment

The challenge:

The client, Petroleum Marketing Group, asked me to come up with an idea of artworks to be installed throughout their headquarter building that depicts their values as a diverse fuel distributer company. PMG also wanted to show their vigilance about the natural environment.
My Proposal:
PMG has a diverse community. People working in PMG are from all around the world. The art pieces in PMG's building can also reflect this diversity. But this reflection should be subtle to avoid a busy and messy look and we should keep some kind of consistency in all the artworks. On the other hand, PMG always cares about the environment and saving the environment. Especially recently that PMG has started to lean more toward clean and renewable energy to protect the environment and nature.
This project will include several nature illustrations in a unique and consistent graphic style to be installed on the walls in different places in the building. In order to create artworks that emphasize both on PMG’s attention to the environment and its human diversity, we will ask different people in PMG to recommend and introduce a famous natural environment in their home country so we can create illustrations of that environment. Illustrations will include animals too. Each illustration will be accompanied by a small description installed under each piece. All the illustrations will have a consistent style and color palette to retain the cohesiveness throughout the building. The aim is to tell the story of the people working in PMG through the natural environment of their home towns from all over the globe.  

The Process:
The proposal was accepted. PMG provided the required materials before the project started, such as the information about the employees that should be contacted to obtain the pictures and information of their home country’s natural environments. Asking employees to contribute in this research phase promoted the feeling of collaboration and also it showed how much each individual employee matters in PMG as a whole.
Natural Environment
Published:

Owner

Natural Environment

Published: