The Athletic Club Branding

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  • This is the branding developed for a an exclusive luxury fitness club in Amsterdam. 
    The idea was to infuse the brand with a sense of luxury and quality as seen in the clubs from the 1920's. Incidentally also the decade in which the Olympics were held in Amsterdam.
  • Basic stationary
  • UIUIUI design for an iOS based work-out assistant and tracker
  • Concept for a premium member chip key
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