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Identity and campaign design for an exclusive sports club.
Published:
This is the branding developed for a an exclusive luxury fitness club in Amsterdam. 
The idea was to infuse the brand with a sense of luxury and quality as seen in the clubs from the 1920's. Incidentally also the decade in which the Olympics were held in Amsterdam.
Basic stationary
UIUIUI design for an iOS based work-out assistant and tracker
Concept for a premium member chip key
Poster 
Poster