moody scented candle | 包裝及產品設計
Packaging & Product Design
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香氛蠟燭為美瞳品牌延伸的附屬品類，主要用於提昇品牌體驗同時刺激主品類的購買。設計上不再需要依循既有商品的視覺規範，改以logo延伸的符號表現，由moody上的m形變，如此在包裝上能有通用的元素利於延伸各種氣味。
該形狀以細線在正方體六面上彼此連接，形成整齊的文字版式，同時也切割了畫面，氣味能以圖像呈現，形狀在畫面中扮演框的角色；細線也可變換成粗線直接成為一種插畫風格。
該品牌在許多渠道或包裝上都藏了這個符號，它乘載了多種用意，不只是提供元素，也能夠展開行銷視覺上的想像空間。雖然主角依然是logo，但期盼著這種更為簡化的形式也能無意識中讓消費者聯想到品牌本身。
Candles are a secondary product of contact lens brands, mainly used to enhance the brand experience and stimulate the purchase rate of the main product. In terms of design, it is no longer necessary to follow the visual specifications of the existing products, and instead it is represented by a symbol extended by the logo, which is deformed by the m on the "moody".
In this way, there can be common elements on the packaging that can help to extend the packaging of various fragrances. The shape is presented in thin lines, connected to each other on the six sides of the cube, forming a neat layout while also cutting the picture. Scents can be presented as images, and shapes play the role of frames in the picture; thin lines can also be transformed into thick lines to directly become an illustration style.
The brand hides this symbol in many avenues or packaging, and it carries a variety of purposes, not only to provide elements, but also to expand the visual imagination of marketing. Although the protagonist is still the logo, it hope that this more simplified form can also unconsciously remind consumers of the brand itself.
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Packaging Design ╱ Ivory Ho
Product Design ╱ Ivory Ho
Photography ╱ MAX
Photography ╱ MAX
Assistant Art Designer ╱ Sunny Chen
Location ╱ Shanghai
