HRE Wheels contacted me to help tell the origin story of their new carbon fiber rim. I came on board to direct, design, and animate the visuals for their launch film. Showcasing proprietary techniques and technology that is first in its class, the CRBN rim from HRE is seriously out of this world.
Direction | Design | Animation: Harrison Vincent
Score | Sound Design: Matthew Morris
I immediately wanted to capture a mood that matched the futuristic and industrial imagery I was seeing on the screen. In addition, the audio needed to carry the listener along the journey as the rim is formed, with the crescendo taking place when the rim itself is revealed. I was thrilled to be able to experiment with many different sounds and techniques to accommodate the piece. - Matthew Morris