Video Blooper:
Ramadan Designs inspired from the culture and Arabian tales:
First Campaign to lunch the Heartburn challenge:
Brief:
The brief was to create various digital campaigns to promote Rennie, Bayer a heartburn and indigestion relief pills from 2020 to 2022:
1- Work Started with creating a heartburn challenge with different influencers and chefs to create heavy Egyptian food with heartburn and indigestion relief ريني تحدي الحموضة
2- Followed by the heartburn challenge Ramadan designs highlighting one of the Egyptian traditional themes which are Fawazer( Riddles), Msaharaty as well as the 1000x1000 night concept which was included in a simple and conceptual design.
3-Towards the end of the Year, beginning of 2022, the heo video was launched in collaboration with Bayoumy Fouad and Amr Wahba to create a 30-60 second hero video presenting Rennie to the Egyptian community in a humous way.
Hero Video Team
Client: Rennie, Bayer
Digital & Media Manager , Middle East Region at Bayer: Karim Hisham
Agency: Hill+Knowlton Strategies
Creative Lead: Menna Shaaban
Senior Account Manager: Dina Abou El Fetouh
Senior Account Manager: Farah Shimy
Producer: Farah El Sayegh
Production House: Fekr Production
Production House: Fekr Production
Exective Producer: Yara Hassan
Senior Producer: Rana Hassanien
Producer: Shrook Ashraf
Line Producer: Reem Hisham
Head of Production: Hany Sabah
Director: Alaa Ismail
DOP: Ashraf Gaber
Art Director: Amr Saleh
Stylist: Hoda Wahby
AD: Hassan Neamah
Senior Producer: Rana Hassanien
Producer: Shrook Ashraf
Line Producer: Reem Hisham
Head of Production: Hany Sabah
Director: Alaa Ismail
DOP: Ashraf Gaber
Art Director: Amr Saleh
Stylist: Hoda Wahby
AD: Hassan Neamah
Post Production: Lzrd
Editor: Ahmed El Sherbiniy
Grading: Ahmed Gendy
Post Producer: Nadine Hawash
Sound Design and Mixing: The Garage Sound Studio | Hosny Ali
