PurRun is a running application which was created for PurHeart, a water filtration company. We created a strategy for the client that was "Giving Life" as the bottles were meant to provide access to clean water to those in need of clean water. PurRun was designed to be a application that tapped on the competitive nature of sports enthusiasts to instill a sense of goodwill in the community. Thus, we created an application that combined both the fitness aspect and the giving aspect. PurRun would allow users to donate a water filtration bottle after the completion of 75 km of running/walking.
This is how the PurRun Application would be seen as in the context of an IPhone.
The About Page is to inform the consumers what the application and the company behind it was about.
The Login Page would be linked to consumers social media accounts to maximise publicity as well as to allow the consumers to showcase their feats to their peers.
The "Me" Page to allow cosumers to track their progress and view their activities.
The most important aspect of the application, where users can choose to donate or purchase a bottle at a discounted price after the 75km of running/walking.
