Liam Collins's profile

Caldicot Castle AFC - Branding | Promotion

Caldicot Castle AFC
Branding | Advertising
The Brief
Caldicot Castle AFC were languishing near the bottom of league and facing a player shortage crisis. A big part of the problem was the outward facing materials and overall perception of the club as being a bit outdated and old-fashioned. We worked together to create a fresh new identity which brought together a clean, bold style with hints of the heritage.

Utilising big, bold typography and edgy black and white imagery, the advertising aimed to create a somewhat aggressive visual style and act as a call to arms for current and potential new players.

Once the re-brand launched and thew advertising spent some time out in the wild, new players came on board. Top players moved from rival clubs and (although this sounds like the storyline to a Hollywood blockbuster) within two years, the club moved from bottom of the league to championship winners!

The power of a solid brand and coherent visual strategy cannot be underestimated, no matter what 'field' (pun intended) we are working in.
Caldicot Castle AFC - Branding | Promotion
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Caldicot Castle AFC - Branding | Promotion

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