King Thai Tea Branding

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Strong Branding To Seize Young Target Customer

Capabilty : Logo Design, Printed Stationery, Printed Ads

Challenge

King Thai Tea is beverage product, offering Thailand Tea in 2 variant: Original Thai Tea and Green Thai Tea. As a new comer, King Thai Tea needs a strong branding to capture market attention and to differentiate it from the competitors.

Solution

Together with King Thai Tea, we developed branding ideas that suit their target customer. We are very proud to work with King Thai Tea’s directors. They are very innovative & visionary. They came to us with an idea to use brand ambassadors to promote King Thai Tea. The ambassadors are selected through several interview, most of them are teenage icon having numerous follower on Twitter. Then, we transform this idea into young and fresh design, by taking the ambassador as our model on King Thai Tea promotional media

Result

The usage of Twitter and brand ambassador are successful. King Thai Tea followers and fans are growing rapidly. And in the last 1 year, King Thai Tea keeps expanding their business by opening some new outlet to answer the increasing demands.