Liam Collins's profile

Librarium Imaginarium

Librarium Imaginarium (MA Project)
UXD (Physical) | Branding | Illustration
This was a self-directed brief for the Final Major Project as part of my MA Graphic Communication. I have always loved reading and the thought of tackling a "wicked problem" around the topic of books was exciting!

In Wales, English Literature is no longer a statutory qualification. Books such as ‘Of Mice and Men’, ‘On the Road’ and ‘To Kill a Mockingbird’ offer many alternative messages which contain important social commentary dealing with issues such as racism, escapism and bullying. These books allow people to learn about these issues outside of the news and textbooks - making them a part of these gripping, rich, fictional stories.

English literature also teaches us many lessons that have universal themes such as love, war, desire, justice and many more. When we read these topics, we become more sophisticated in our thinking and our view of the world expands. This makes us better citizens. English literature also makes us think - as we might not necessarily agree with the views of the author. We will have to form opinions and convictions of our own and the reading of English literature can aid us in the process.

It is important that people of all ages continue to read these classic books. According to a 2013 study by Science Magazine, “It found that after reading literary fiction, as opposed to popular fiction or serious nonfiction, people performed better on tests measuring empathy, social perception and emotional intelligence. The researchers say the reason is that literary fiction often leaves more to the imagination, encouraging readers to make inferences about characters and be sensitive to emotional nuance and complexity.”

The classics, and their typically universal themes, have stood the test of time; these are books in which we still find characters, experiences, emotions, and perspectives relevant today. Often an individual classic is the iconic work within a literary movement or the period in which the book was written.

This brief challenges you to create a solution which raises awareness of classic literature and helps to re-introduce it to readers of all ages. You must use the solution to highlight the importance of reading classic fiction - improved social awareness, empathy, knowledge, vocabulary and most of all... they’re just full of great stories!

Due to the huge scale of this brief, there was no defined outcome and it required me to utilise my Design Thinking skills and process to identify problems - defined through a thorough User Research process - and create a wide range of solutions.
Sketchbook Excerpts
Below are a few pages taken from my sketchbook on this project. I used a variety of Ideation techniques to ensure I generated a wide range of solutions, from physical solutions to poster campaigns to VR gamification. 
Librarium Imaginarium


Librarium Imaginarium