Spec Ads
A compilation of best dummy Ad curated during brainstroming sessions of copywriting course along with different coach. Every ad copy follows brand tone and is designed to match brand aesthetics.
Brand and Concept
De Beers diamond is the first brand. The insight here was to create an ad that changes the narrative. I wanted to target both and women, showing diamond can be bought for any milestone in life.
Copy and Visual
Brand and Concept
I had to create multiple ad copy for Headspace. Their tone is a assuring, warm and slightly quirky. They want to create a safe space for anyone dealing with trauma, anixety or stress. Brand's voice is inclusive, positive and simple. The compilation is of ad copy written for different platform like instagram carousel, facebook and google ad copy.
Copy and Visual
Brand and Concept
Oreo is one of the most innovative brand when it comes to ad copy. They use Oreo as a character that adds personality to ad. Their voice is quirky and fun. My insight came from the same idea to personify the cookie and as the target audience is young adults so i used the urban lingo.
Copy and Visual
