Kangwon Land’s slot machine business,European benchmarking… 'half anticipation' 'half concern'
While Kangwon Land's slot machine business is sluggish, there are concerns over whether a breakthrough can be made in European benchmarking by CEO Lee Sam-geol.
According to Kangwon Land on the 20th, President Lee Sam-geol departed from Incheon International Airport on the 11th for 10 nights and 11 days to promote and market his slot machine 'Saveri' in Europe such as the UK, Austria, and Slovenia.
The benchmarking said that the main purpose of this benchmarking was to attend the 'ICE Show', a slot machine exhibition held in London, UK, and to meet major manufacturers, investigate slot machine distribution networks, study the business environment and understand new game operation status, and promote and market saver machines.
After three days in the UK, President Lee moved to Vienna, Austria on the 14th and visited a global slot machine manufacturer (Novomatic) to analyze the European market before and after the corona virus, give advice on future prospects, and proceed with machine development.
After that, President Lee, who moved to Ljubljana, Slovenia on the 17th, will return to Korea on the 21st after completing the schedule of researching the Slovenian distribution network, business environment research, and new game operation status following the promotion and promotion of the Savery machine.
Kangwon Land said that Lee Sam-geol's benchmarking in the European casino market is to revitalize the slot machine business in a stagnant state and to pioneer a new market, and that he will be able to confirm specific results after returning to Korea.
However, experts are also pointing out that it is difficult to see results for the promotion and marketing of the machine without even setting up a saver machine installation booth at the London ICE show.
Kangwon Land participated in G2E, a global exhibition held in Las Vegas and Macao, USA 4 times from 2018 to last year, installed a booth, and started promoting and marketing the Saver Machine.
A Kangwon Land official said, "The global machine business is in the worst situation due to the corona pandemic, and global companies are also struggling." Kangwon Land, a latecomer, is actively participating in global game shows to find a breakthrough in the machine business. situation,” he said.
In addition, he added, “We plan to open a liaison office in Manila, Philippines in the first half of the year to make it a base for the Southeast Asian machine market.
A casino industry official said, "The culture and sentiment of slot machines in Europe are completely different from those of Southeast Asia.
Meanwhile, Kangwon Land, which started its slot machine business in earnest in June 2017, has installed and is operating a total of 260 Saverie machines, including 20 units in 2018, 140 units in 2019 and 100 units in 2020.
Of the total 1,360 slot machines installed in Kangwon Land, saver machines account for only 19% of the total 파칭코사이트인포, but two types of machines, 'Fan Dance' and 'The Old Man and Treasure', are known to be highly preferred and the rest of the machines are also known to maintain the status quo.
