On Father’s Day for AXE, the thought was to celebrate new age dads who play different roles: the wingman, the gamer, and the OG definition of daddy cool, in a not so ‘adarsh’ style.
Design: Ajinkya Ghorpade
Design: Ajinkya Ghorpade
Inspired by the popular adarsh balak posters, we introduce our very own version of ‘Daddy Cool’ in a 3 post series.
The adarsh balak had unique ideas to help his dad relieve stress
While our daddy cool, helped his son be confident and date ready with AXE deo.
While adarsh balak loved watching fights...
We resolved fights by promoting gaming (one of our passion points)
End goal: To turn this campaign into a contest where users can give these artworks as prints to their dads along with an AXE kit.
