On Father’s Day for AXE, the thought was to celebrate new age dads who play different roles: the wingman, the gamer, and the OG definition of daddy cool, in a not so ‘adarsh’ style.
Design: Ajinkya Ghorpade
Design: Ajinkya Ghorpade
![creative deodorant design Father's Day graphic design ILLUSTRATION poster Poster Design print ad social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8e4cab150114297.62f3cf94ef6cc.png)
Inspired by the popular adarsh balak posters, we introduce our very own version of ‘Daddy Cool’ in a 3 post series.
![creative deodorant design Father's Day graphic design ILLUSTRATION poster Poster Design print ad social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/16515c150114297.62f3cf94f0147.jpg)
The adarsh balak had unique ideas to help his dad relieve stress
![creative deodorant design Father's Day graphic design ILLUSTRATION poster Poster Design print ad social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/678e3c150114297.62f3d8872b857.jpg)
While our daddy cool, helped his son be confident and date ready with AXE deo.
![creative deodorant design Father's Day graphic design ILLUSTRATION poster Poster Design print ad social media](https://mir-s3-cdn-cf.behance.net/project_modules/disp/1edd9c150114297.62f3d8872b3bf.jpg)
While adarsh balak loved watching fights...
![creative deodorant design Father's Day graphic design ILLUSTRATION poster Poster Design print ad social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/651ead150114297.62f3d8872bcc9.jpg)
We resolved fights by promoting gaming (one of our passion points)
![creative deodorant design Father's Day graphic design ILLUSTRATION poster Poster Design print ad social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/241b7b150114297.62f3d8872c127.jpeg)
End goal: To turn this campaign into a contest where users can give these artworks as prints to their dads along with an AXE kit.