Superawesome has been working with this startup from the very beginning through our staff augmentation model, by guiding and executing the product design process.
As a bootstrapped startup they set out to reimagine the garment care content label as an outdated physical artefact in an increasingly digital world.
As a bootstrapped startup they set out to reimagine the garment care content label as an outdated physical artefact in an increasingly digital world.
Challenges
The client came to us with a zero-to-one type of engagement. They have identified a major opportunity in the market, had a domain expert as a founder, and a technical co-founder who will build the development team, but they lacked someone to lead and shape the product itself.
Zero-to-one projects usually come with one big risk: the uncertainty of what to build. In this case they knew exactly what to build, but the biggest hurdle — apart from bootstrapping a B2B SaaS, and a B2C multi-platform application — was market adoption.
Zero-to-one projects usually come with one big risk: the uncertainty of what to build. In this case they knew exactly what to build, but the biggest hurdle — apart from bootstrapping a B2B SaaS, and a B2C multi-platform application — was market adoption.
Outcomes
The way Superawesome designed the entire user experience of various products, our client was able to quickly respond to rapidly changing demands of the market by pivoting their product. The creation and maintenance of the design systems by the Superawesome team was essential in facilitating these shifts, enabling a coherent and harmonious user experience across various incarnations of our client’s products.
