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"Who let Pirañas out?" Pure Piranã

Last year, The HEINEKEN Company launched its brand new hard seltzer. A new drink that defies the status quo and the public spoke: it takes some getting used to, but when it does, it makes all the sense. A campaign for an international brand created and produced in Portugal.


Agency: Leo Burnett Lisboa
Production House: Show Off Mola
CD: Steve Colmar & Lucas Yu
Role: Concept & Art Direction
"Who let Pirañas out?" Pure Piranã
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"Who let Pirañas out?" Pure Piranã

Last year, The HEINEKEN Company launched its brand new hard seltzer. A new drink that defies the status quo and the public spoke: it takes some g 閱讀更多

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