Le Dispensaire is a therapy center that specializes in traditional Chinese and Korean therapies.
The brand identity uses the forms of the Korean writing characters. The logo has two main components: the human figure and the texture of an ink splat.
The logo’s adaptability lies in the use of different colors that represent the elements. The idea is to apply a new color to new therapists that will come to work at the center.
After choosing the figure for the logo, we found out that this combination of Korean figures actually means “smiling”.
I also did the photos for the website of the "Dispensaire" during a session of accupuncture and cupping-glass therapy. This is a small selection of my work.