Vividata and it's sub-brands—Vivintel and Metrica—were all developed and different points for different reasons.

Vividata recognized that the situation was confusing and that something needed to be done to fix it.

JAW Advertising was tasked with developing an updated way of speaking about Vividata visually and verbally that was more reflective of Vividata's full scope as the company changed it's focus.