Messiah College's Calvin and Janet High Center for Worship and Performing Arts opened spring of 2013. To celebrate and promote the new building, a celebratory dinner, a series of concerts, an alumni magazine (The Bridge) feature and advertising were planned. These pieces were inspired by the color and architecture of the building, incorporating elements that were uniquely used to market these events in the new building. They used metallic copper ink and envelopes, a shimmery linen paper and a ribbon element that symbolized the ribbon cutting of a new building. The color and type styles also matched signage in the building to help create cohesion between the building and the pieces promoting it. The pieces depicted include the self-mailer inaugural season brochure, 2 concert programs dedicating the building, an invitation to the celebratory dinner, tickets to 3 different concerts, the president's Christmas card and the feature in the alumni magazine. Advertising was created for newspapers, magazines, the web and billboards.
These pieces won a 2014 American Inhouse Design award from Graphic Design USA (GDUSA). It is a national design competition with over 4,000 entrants. This piece was among the top 15 percent. The American Inhouse Design Awards is the premier showcase for outstanding work by inhouse designers. It is a unique opportunity for inhouse design, marketing and communications departments within corporations, publishing houses, non-profits, universities and government agencies to be recognized for their creativity, for the special challenges they face, and for their contributions to their businesses and institutions.
The full The Bridge feature can be found here:
Program for the dedication ceremony.
Celebratory dinner on the stage in the main hall. Cordenons Stardream Crystal 105# cover paper was the main paper. The copper envelopes were Cordenons Stardream Copper 81# text. The corresponding response card utilized Cordenons Malmero Perlé Blanc 92# cover paper and matching copper envelopes. This was a 3-color project that incorporated PMS 8045 (metallic copper ink), 504 (a burgundy-color ink) and black.
Souvenir tickets to the dedication service and president's concert.