About the Project
Video displayed on two screens located at a hallway that tells the story of the company's vision and trajectory as an established software company. I was given a script and tasked to create the look and feel, visual storyboards/mockups, motion graphic animation, and video editing for a total of 9 scenes.
The visual elements are a combination of vector shapes (diagonals - which are an important component of the corporate branding, circles, lines), stock imagery of personas, stock videos of personas/environments, character illustrations and imagery provided by the company.
The visual elements are a combination of vector shapes (diagonals - which are an important component of the corporate branding, circles, lines), stock imagery of personas, stock videos of personas/environments, character illustrations and imagery provided by the company.
The goal was to create a visually engaging video that draws the attention despite being in the background, bold and large typography as well as impactful imagery were key to accomplish this.
The process
Final Video