SID LEE - BRANDING
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About

About

Sid Lee’s aesthetic and communication platform needed to reflect the company’s transition from adolescence to young adulthood. The design, based … Read More
Sid Lee’s aesthetic and communication platform needed to reflect the company’s transition from adolescence to young adulthood. The design, based on a black and white colour scheme and custom fonts, would ultimately become invisible, giving way to a focus on content. The Web platform’s new architecture supported a vast range of content, while its skin embodied a more mature company making a splash on the international scene. The make-over has won both awards and new clients, but more importantly, both existing and prospective clients agree the new look gives a more professional and creative first impression. Read Less
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- Branding -
Sid Lee’s aesthetic and communication platform needed to reflect the company’s transition from adolescence to young adulthood. The design, based on a black and white colour scheme and custom fonts, would ultimately become invisible, giving way to a focus on content.