Wedge is a ground-breaking finance app and smart debit card, designed to promote easy and intelligent asset spending on the go.
Already supplied with a slick new logo, I worked closely with the leadership and app development teams at Wedge to create a brand that stands out in its marketplace and coherently conveys its cutting-edge features. I illustrated the concept of futuristic simplicity by using responsive, primary shapes that transformed with user engagement. The brand identity was crafted with a balanced use of a vibrant color palette and refined typography.
Deliverables: Visual Design, Web Design, Copywriting, UX Audit & Research, Color Palette, Art Direction
