Wasing, formerly Wasing Park, is a country estate that has been passed down through generations of family ownership and has long-standing roots within this Berkshire community.
Creating a sense of establishment and trust, our approach was to simplify the name adding 1759 to the logo, emphasising the immense heritage of the place. Performing a typographic exercise with the logo, we formed a uniquely distinctive look, with a characterful accompanying ‘W’ symbol, subtly linking back to the nautical history associated with the founders. The colour palette chosen was extracted from the plants and vegetation of the estate, creating a soft, elegant brand that combines both it’s legacy and progressive thinking.
Creating a sense of establishment and trust, our approach was to simplify the name adding 1759 to the logo, emphasising the immense heritage of the place. Performing a typographic exercise with the logo, we formed a uniquely distinctive look, with a characterful accompanying ‘W’ symbol, subtly linking back to the nautical history associated with the founders. The colour palette chosen was extracted from the plants and vegetation of the estate, creating a soft, elegant brand that combines both it’s legacy and progressive thinking.
