THE FOLLOWING FILM WAS ANIMATED AND RENDERED
IN ADOBE PHOTOSHOP.
IN ADOBE PHOTOSHOP.
In order to bridge the gap between print and television, we animated the images we photographed for the international Schwarzkopf Gliss Million Gloss print campaign in house for use in the Million Gloss television commercials.
Scenes were created, animated and rendered in Adobe Photoshop, where the campaign images were mapped onto 3-D models of the products. Multiple passes were then composited in Adobe After Effects.
Scene, UV Mapping, Animation, Rendering and Compositing
Carl Gerard Elkins, for and with Mierswa-Kluska
Photography
Mierswa-Kluska
Retouching (Print)
Carl Gerard Elkins
Christian Hanft
3-D Package Geometry
Techvis
Original campaign images:
Director’s Cut by Mierswa-Kluska:
Select frames:
Animated sequences in TVC:
Agency
TBWA Düsseldorf
Head of TV
Thilo Strecker
Creative Director
Nicole Krueger
Art Director
Jens Gramatke
Production
Meo Suzuki-Roeder
Account Managers
Laura Schoefer
Elena Mergen
