Drawing inspiration from murals, clothing and accessories based on the Khoza culture in South Africa, I have created patterns that are showcased throughout the identity of the brand, associating the brand with African culture. Part of the pattern includes pieces that are “woven” through other parts, implying the idea of the structure of a reading book where pages are bound together. This is also based on the idea of the process which a child goes through while reading books as their brains develop while learning new things.