• Add to Collection
  • About

    About

    Brief In 2013 IAG started Australia’s 500th accredited Reconciliation Action Plan (RAP) – a commitment to recognise and solve inequality between … Read More
    Brief In 2013 IAG started Australia’s 500th accredited Reconciliation Action Plan (RAP) – a commitment to recognise and solve inequality between Indigenous and non-Indigenous Australians. The brief was to create a document that would portray the key information outlined in IAG's plan. Challenges Our task was to create a brochure that would demonstrate their intentions to stakeholders, staff and partners, whilst reinforcing their core values of respect and equality. Solution We believed that this was a real opportunity to convey a clear and achievable plan, but also move away from the traditional corporate brochure, instead celebrating the lives and stories of Indigenous people as part of the document. This belief is captured in their RAP brochure, which brings together portraiture, art, political transcripts and conversations to create a cohesive and optimistic viewpoint, helping to inform a better future for all Australians. AWARDS: ADC: Silver Cube One Show: Merit Design Week: Shortlisted New York Festivals: Finalist Read Less
    Published: