Uponor is a global leader in plumbing and heating solutions, but to the Canadian market, it was just a funny name. The Uponor Canadian Marketing team had to find a way to drive awareness for the Uponor brand, while re-instilling a sense of pride among Uponor employees.

 

The solution was the creation of a brand invigoration campaign that included the development an Uponor music video, complete with an original song. The video included clips of employees from across North America talking about why they feel that Uponor is the best place to work, as well as the first Uponor logo build.

 

The video was played at Uponor customer events, trade shows, conferences and internal leadership meetings across Canada and the U.S. The results were staggering. Brand awareness and brand recall numbers increased by over 20% following the campaign, with many employees and customers asking to be a part of the next We Are Uponor video.

 

This innovative and engaging Marketing campaign is still talked about today at industry trade shows and events.

 

www.uponor.ca