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    PRODUCT LAUNCH: 2014 AGENCY: Chaotic Moon Studies Stream your Disney, Pixar and Marvel digital movie collection at home or on-the-go, browse and… Read More
    PRODUCT LAUNCH: 2014 AGENCY: Chaotic Moon Studies Stream your Disney, Pixar and Marvel digital movie collection at home or on-the-go, browse and buy from an extensive catalogue of titles, access exclusive content, get exciting rewards and MORE! Signup and connect your iTunes account today to get Disney*Pixar’s The Incredibles for free! With Disney Movies Anywhere: + Watch your Disney, Pixar, and Marvel movies everywhere you go! + Build your digital movie collection with a library of hundreds of videos to choose from… more coming soon! + Get new movies directly through the app or redeem your Disney digital copies. + Access exclusive Disney content for free – original programming, never-before-seen videos and much more… + Watch movies while connected or download movies to your device for offline viewing. + Earn Disney Movie Rewards points for every digital transaction. For more details, visit: www.disneymoviesanywhere.com Read Less
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RELEASE 1 of the website, iPhone and iPad apps launched in the US on February 26, 2014. 
 
 
INCREDIBLES PROMOTION
Get the Incredibles movie for FREE, just for binding your iTunes account with your Disney account. You only have to this once, then you are good to go forever.
 
DISNEY MOVIES ANYWHERE LAUNCHED WITH FROZEN RELEASE
Promos in the Featured section and the Disney Movie Rewards section provide exclusive content and bonus reward points as incentives to purchase. Also related categories feature Frozen art to keep sections fresh with the latest tiles available.
 
 
 
POST PURCHASE
Purchasing Frozen returns you to the Movie Details screen, now with a green 'PLAY MOVIE' button.
 
Scrolling down the screenreveals all of the extra bonus content, just like on your DVDs and Blu-Ray Discs.
 
Stream your movie instantly in HD, or download it to you device for offline use.
 
All of your purcased movies are stored in the 'MY COLLECTIONS' section where they can be selected to stream, or be downloaded anytime. As you can see, my free Incredibles movie is here, my recently purchased Frozen movie is here, and a past purchase in iTunes called Waking Sleeping Beauty it here too. If you select the 'Favorites' tab, it will display any movie that you tapped the heart icon. Lastly my 300 double points for purchasing Frozen is also displayed.
 
RESULTS
Day 1: Disney Movies Anywhere iPhone App captured a feature spot on the iTunes Store. In the Top Charts section for the Entertainment Category, DMA quickly dominated the number one slot, and overall is in the number two slot for all free apps.
Day 1: Disney Movies Anywhere iPad App is number one in both Entertainment and All Free Apps categories. 
 
DMA was featured in over 250 media outlets including: New York TimesUSA Today, Wall Street Journal, Huffington PostTime, Variety, Entertainment WeeklyTechCrunch, The Next Web, Engadget, Gizmodo, CNET, Mashable, Venture Beat, Wired, and The Verge to top the list.