Ernie Ball
Slinky Story.
Ernie Ball is celebrating our 60th anniversary. To highlight the fun and vibrant culture of the brand, the guitar company got me onboard to create this 4 minute animation. The Slinky story highlights the formation and evolution of the iconic Slinky brand of rock-n-roll guitar strings and the incredible impact these strings had on the development of the rock-n-roll guitar. The Ernie Ball company has been the world's #1 electric guitar string brand for over 60 years pioneering custom gauge electric guitar strings that have become the industry standard.
Credits
Direction, Design, and Animation: Ariel Costa
Additional illustration: Lisett Ledon
Music: Blues Saraceno.
SoundFX and VO: William Overby
![animation artwork Character design concept art Digital Art digital illustration guitar ILLUSTRATION music](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9e6fba149774077.62ed3e335b6fa.gif)
![animation artwork Character design concept art Digital Art digital illustration guitar ILLUSTRATION music](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b69231149774077.62ed3e335af33.jpg)
✨ Full Video Here ✨