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    These spots were part of an effort to relaunch the Lexus RX.
Lexus RX
Team One

The Lexus RX is one of the best selling luxury crossover SUVs ever created. So, when they decided to change it, you could cut the skepticism with a knife. To launch this new vehicle, we decided to highlight what was new in the car without doing away with the things that made it so popular in the first place. The campaign has achieved considerable success. Despite a slowing economy, sales of the RX remain strong. Some things never change.