Four full-page newspaper print ads for the launch of the Star Tribune iPad app. Flexible headlines — “It’s in, it’s on, it’s new, it’s now” — provide consistency across all advertising platforms: digital, print, radio, outdoor.
Web banner ad. The beauty and simplicity of this campaign is that it features photos from Star Tribune photojournalists, rather than campaign-specific imagery. In short, the ads showcase the actual product and actual content that appears in the iPad app.
I want to acknowledge Michelle Solie and Ann Merrill, my talented colleagues, for the outstanding design and account management of this concept.
