Wattz is Cycle Lab’s flagship apparel brand for the spirited rider who sets the pace.

“We’re dedicated to our craft, engineering premium gear that makes you hungry for more. Our cyclists conquer every ride and look sharp while doing it.”

Cycling is a growing sport in South Africa and Cycle Lab is servicing a gap in the market for quality gear at a competitive price. Nectar (the brand studio I was a part of) was tasked with developing a brand that has the quality of existing market leaders but is also inclusive of riders at any level. The brand also needed to match the sleek, bold designs and fabrics of the apparel refresh.