Client: Institute for Psychological Health
A team of well qualified mental health professionals who help people cope with depression through counselling.
Problem:
Most people having a depression problem, do not easily admit to it. Moreover, the ones who do, fear social stigma and thus hesitate to seek professional help. They often share their problems with friends, colleagues, strangers or even their pets, often getting a wrong and illogical advice or absolutely no advice.
Most people having a depression problem, do not easily admit to it. Moreover, the ones who do, fear social stigma and thus hesitate to seek professional help. They often share their problems with friends, colleagues, strangers or even their pets, often getting a wrong and illogical advice or absolutely no advice.
Solution:
The term “Professional friend” was coined. The “friend” helps ease the stigma associated with a “counsellor” or “psychiatrist” whereas “professional” makes him well qualified to give the right advice to help cope with a problem more rationally and effectively.
The term “Professional friend” was coined. The “friend” helps ease the stigma associated with a “counsellor” or “psychiatrist” whereas “professional” makes him well qualified to give the right advice to help cope with a problem more rationally and effectively.
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Innovative Media: Destress Booth
Social Media
Emailer
Interactive Business card
These cards have a small engaging activity on the back side of the card (white card ). For example "Make a confession here" or "List habits you want to change". It is said that writing, for depressed people, helps them express their feelings and also helps in indentifying the problem and helps in working towards it.
