RESULTS

- Named one of five "Best Ad Campaigns of 2011" by Screen Magazine

- Highlighted by CREATIVITY

- Client saw a 6% lift in new membership joins and renews

- YouTube channel went from 100,000 views before the campaign to over 1,000,000+ after the campaign

- Facebook page had a 118% growth in Facebook fans

- Personal career highlight of being featured on PerezHilton.com