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Tasked with redesigning the monthly BlackBerry consumer e-mails, BlackBerry Connection, the team and myself embarked on an editorial overhaul cen… Read More
Tasked with redesigning the monthly BlackBerry consumer e-mails, BlackBerry Connection, the team and myself embarked on an editorial overhaul centered on an entirely new microsite created for each month's mailing. The e-mail itself takes a simpler approach in order to meet best practices, but the gloves come off for the microsite version of the monthly newsletter, putting editorial design principles, vivid imagery and engaging typography and layouts to ever-evolving use. The example below is from April's newsletter. Role: Art Director Agency: Proximity Canada Scott Pinkney – Creative Director Trent Thompson – Associate Creative Director Paula Purdon – Copywriter Read Less
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BlackBerry Connection Redesign
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Tasked with redesigning the monthly BlackBerry consumer e-mails, BlackBerry Connection, the team and myself embarked on an editorial overhaul centered on an entirely new microsite created for each month's mailing.

The e-mail itself takes a simpler approach in order to meet best practices, but the gloves come off for the microsite version of the monthly newsletter, putting editorial design principles, vivid imagery and engaging typography and layouts to ever-evolving use.

The example below is from April's newsletter.

Role: Art Director
Agency: Proximity Canada

Scott Pinkney – Creative Director
Trent Thompson – Associate Creative Director
Paula Purdon – Copywriter