Digenia brand design
From the idea to solution
 

Logo and brand design exercise to design the image of an integral design company.

 

The logo represents the "spark" that occurs at the instant at which it emerges an idea for a solution. The logo is meant to represent a link between what I have to design and how I'm going to do it.

 

Design + wit / to manage / to contrive.

The name of the brand arises of the mix of the play of words "disenia" (diseña = to design) and ingenia (to manage, to contrive)

What I have to design (disenia=diseña) and how I'm going to do it, wit (ingenia).

Stationary.

This work also participated:
      ·Adrian Contreras (SPAIN)
      ·Angel Medina (SPAIN)