Futura is a multidisciplinary design studio, located in Northern Italy, aiming to bring new ideas and solutions to the world of automotive, product, and communication design.
We developed the visual identity starting from the values of the brand: innovation, efficiency, experimentation, and flexibility.
Visually, we wanted to represent the clean and hard cut from the past, a key message the studio wants to communicate through the logo and its attitude.
Visually, we wanted to represent the clean and hard cut from the past, a key message the studio wants to communicate through the logo and its attitude.
The inspiration comes from the geometric logos from the 80s, which were joined with a contemporary and fresh aesthetic.
"About to happen" expresses the studio's desire to look forward, and is also a pun that refers to the geographical origin of Turin.
