Valentine's Day was round the corner. The brief was to come up with a simple, lean engagement activity for Cadbury Dairy Milk. 

Love, in its various forms, is happiness – a perfect occasion for Dairy Milk to be a part of. We wanted to replicate the offline behaviour in the online sphere – to express their love online, through chocolate.
 
The idea: celebrate love, in all its different forms and avatars, and spreading the cheer.
 
The expression: #LoveToMeIs...
Definition of love goes beyond romance between two people. It is also the bond we share with our friends, family, colleagues, seniors, pets and even strangers; It can be as simple as sharing a bar of Dairy Milk with someone.
 
The activity:  This 14th Feb, Cabdury Dairy Milk wants to celebrate love in all its forms. Tell us what means to you with #LoveToMeIs…
 
This was a 3-day-long activity that culminated on Valentine's Day.
 
We put up a video to set the context for the participants to engage and chip-in their views. This was also supported with relevant social content like posts and updates.
We got a healthy user response. Some of the updates were recreated and featured on the page. On 14th Feb, we conducted a day-long engagement activity on Twitter and Facebook and garnered over 9000 different expressions of love. The best among the lot were handpicked and featured in the concluding video of the activity. They were also duly gratified with Dairy Milk hampers
Concluding Video
Social Content - Facebook post
Social Content - Facebook post
Social Content - Facebook post
Featuring User-generated content on the page
Featuring User-generated content on the page
Facebook Cover pic
Cadbury Dairy Milk Twitter Engagement
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Cadbury Dairy Milk Twitter Engagement

Cadbury Dairy Milk Valentine's Day Activity
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