Laura Raes was a company born in the pandemic, and a way for owner Sheri Visakaly to escape from corporate life. Her signature candies were such a success that her self-made labels weren’t up to snuff for long. Preserving her distinct teal colour, we modernized her logo assets and created a new packaging design system. Simutaneously, we brought ingredient lists, nutrition facts and French labelling up to regulations so that business could expand unfettered.